Nadas Istanbul Outreach

Client: Nadas Istanbul

Project: Template design for small arts & lifestyle organization with monthly outreach goals.

Designed & planned templates for arts programming as part of a gradual branding project, utilizing separate color schemes for workshops, classes, and exhibitions.

Edited and adapted existing designs for plant-care workshops to make easy-to-edit templates.

Designed a monthly Newsletter with basic information about programming for an email blast.

Goals/strategy: All outreach needed to be in Turkish or bilingual, so an emphasis on numerical information and distinguishing between text without creating hierarchy between languages was key. The organization’s original brand was as a collaborative space with visual languages that reflected the diversity of the community. Thus, any developing visual language is reflected as a cohesive part of the larger group of visuals that serve the organization as a whole. Flexibility and planned transformation are therefore worked into these designs.